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SUMBUL
AHMED, A WORLD RENOWNED FASHION DESIGNED TOOK HER FIRST STEP IN THE
DAZZLING FASHION INDUSTRY IN HER HOMELAND, PAKISTAN. AFTER YEARS OF
HARD WORK SHE HAS BECOME A PARAGON IN THE FASHION INDUSTRY OF
PAKISTAN. IN THE EYES OF THE PEOPLE OF PAKISTAN SHE HAS MANAGED TO
GET HERSELF RECOGNIZED ABROAD AS WELL. IN 1997, SHE PLANNED TO
REPRESENT PAKISTAN IN A EUROPEAN FASHION SHOW. SUMBUL HAS THE CREDIT
OF BECOMING THE FIRST BRAND NAME IN MEN'S FASHION IN PAKISTAN. SHE
HAS ALSO ENJOYED THE SUPPORT OF SOME OF THE STRONGEST NAMES SUCH AS
OXFORD KNITTING, LAWRENCEPUR, MERMIT AND SIDDIQ SONS. THE BRAND NAME
SUMBUL HAS ALREADY BEEN LAUNCHED IN THE INTERNATIONAL CIRCUIT AND
HAS BAGGED A FEW CELEBRITIES WHO HAVE THEIR NAMES TO ITS PRODUCTS.
WHILE A FEW LEADING HOUSES OF EUROPE AND THE USA HAVE OPTED FOR
SUMBUL INSTEAD OF THEIR TRADITIONAL BRANDS. SHE ALSO DESIGNED THE
OFFICIAL SPORTSWEAR FOR THE PAKISTAN CRICKET TEAM IN THE 1996 WORLD
CUP. SUMBUL, THE MANAGING DIRECTOR AND FASHION DESIGNED OF MERMIT
COLLECTIONS DECLARED WITH PRIDE THAT THE LEADING DEPARTMENTAL STORES
OF LONDON LIKE HARRODS, HARVEY, NICHOLS, FENWICKS, SIMPSONS, HOUSE
OF FRASER AND SELFGERS HAVE WELCOMED SUMBUL, BRANDING THEM AS
QUALITY STUFF. |
| SUMBUL HAD THE PLEASURE OF DESIGNING
FOR BIG NAMES LIKE IMRAN KHAN, JEMIMA KHAN, GRETA SCACCHI, ROGER
TAYLOR, ANTHONY ANDREW, SALMAN KHAN, SIR JAMES G0OLDSMITH, AND
RECENTLY ENJOYED THE PLEASURE OF AN INFORMAL MEETING WITH LATE LADY
DIANA, PRINCESS OF WALES. ALSO DESIGNED FOR LADY SANDRA LEAN FAMOUS
WRITER DAVID LEAN AND MANY OTHERS.
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Sumbul & Giorgio Armani
SUMBUL IS BEING COMPARED WITH NAMES LIKE GIORGIO ARMANI,
GIANNI VERSACE AND CALVIN KLEIN. HER PERMIT COLLECTION WAS LAUNCHED
AT TWO OF THE BIGGEST FASHION EXHIBITIONS IN THE WORLD IN PARIS IN
1993. THE PERMIT COLLECTION HAS BEEN PHENOMENALLY SUCCESSFUL AND SHE
HAD SINCE WANTED TO DEVELOP A RANGE UNDER HER OWN NAME. SHE HAS ALSO
DESIGNED UNIFORMS FO RTHE FLIGHT CREW OF PAKISTAN INTERNATIONAL
AIRLINES AND WAS RECENTLY COMMISIONED BY THE PAKISTAN CRICKET BOARD
TO DESIGN AND PRODUCE THE OUTFITS FOR PAKISTAN\S 1996 CRICKET WORLD
CUP CHALLNENGE UNDER THE SUMBUL LABEL. SUMBUL HAS SPENT MUCH OF HER
TIME RESEARCHING THE STATE OF THE GLOBAL MARKET.HOWEVER; SHE’S NOT
IMPRESSED WITH MOST OF THE MEN\S DESIGNERWEAR AROUND, WITH THE
EXCEPTION OF ONE FAMOUS ITALIAN NAME, “GIORGIO ARMANI”.
ACCORDING TO HER, GIORGIO IS THE ONLY DESIGNER SHE TRULY ADMIRES
SUMBUL’S LAST EXTRAVAGANZA AFTER A MEGA FASHION SHOW AT TRAMP,
JERMYN STREET IN LONDON IN THE AID OF DIANA, PRINCESS OF WALES WHICH
WAS HELD TWO YEARS AGO, SUMBUL AHMED DEBUTED HER AUTUMN/WINTER
COLLECTION AT ANOTHER SPECTACULAR FASHION EVENT AT THE BELVEDERE
HOTEL, HOLLAND PARK, LONDON ON OCT 6TH, 1999. THIS
COLLECTION REPRESENTED A MOOD OF SUBDUES ELEGANCE WITH A QUIXOTIC
EDGE. INSPIRTION FROM HER CULTURAL HERITAGE AND A GLIMPSE OF MODERN
TRADITIONS OF THE EAST AS WELL AS THE WEST, SHOWING CALMNESS AND
MODERNITY.THE CLOTHES ARE FOR INDIVIDUALS WHO ARE FIRMLY IN CONTROL
OF THEIR LIVES. SUMBUL’S AUTUMN/WINTER 2000 SHOW ENTHRALLED AN
AUDIENCE OF CELEBRITIES AND FASHION INDUSTRIES FIGURES. IT WAS
KINDLY SUPPORTED BY BVLGARI. WORLD RENOWNED HAIR STYLIST DANIEL
GALVIN WAS HAPPY TO PROVIDE SERVICES IN EXCHANGE FOR CREDITS AND PR
EXPOSURE WHEREVER POSSIBLE. LESLEY GORING WHOSE CLIENTS INCLUDE
BETTY JACKSON, BRUCE OLDFIELD, GUCCI AND MANY OTHER RENOWNED
CELEBRITIES ARRANGED THE SIMPLE YET STUNNING CHOREOGRAPHY. A CHANEL
MAKEUP ARTIST CANVASSED THE FACES OF MODELS. TWO MALE MODELS AT THE
SHOW DESCRIBED THE CLOTHES AS EASY TO WEAR AND COMFORTABLE. OTHER
SPONSORS OF THE SHOW INCLUDED BATES, GQ, THE DIARY, SELECT NEWS AND
BOOKING, PAKISTAN INTERNATIONAL AIRLINES AND JOHNNY GOLD AT THE
BELVEDERE. GARY PARKES WHO IS A REGULAR PIANIST AT HARRODS AND HAS
PLAYED FOR THE LATE PRINCESS OF WALES AND FOR A CERRUTTI SHOW Played
LIVE MUSIC. SUMBUL HAD THE PLEASURE OF MEETING SINGING SENSATION AND
POP STAR BELINDA CARLISLE WHO ORDERED SUMBULS LEATHER JEANS AND
T-SHIRTS FOR FUTURE CONCERTS. SUMBULS ALSO MET WITH INDIAN FILM
PARAGONS JUHI CHAWLA AND SHAHRUKH KHAN. FERRARI UK WILL HENCEFORTH
SPONSOR ALL SUMBUL EVENTS AND WILL SERVICE ANY MODEL OF FERRARI WITH
CHAUFFEUR TO ANY EVENT SUMBUL ATTENDS. SUMBUL WAS COVERED BY HELLO!
STANDARD MAIL, GQ, BRITISH TATLER, VOGUE, APTN, MBC, BBC, ZTV |
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